Wednesday, November 27, 2019

Google Ads

Google Ads

When Google Ads operates under restricted data processing, Google will restrict how it uses certain unique identifiers and other data processed in the provision of services. For example, Google will disable adding to or updating remarketing lists using data to which restricted data processing applies. Ads with third-party ad tracking or third-party ad serving will continue to serve under certain circumstances as detailed in the Google Ads help center. Third-party click tracking will continue to operate as usual, with no changes when restricted data processing is enabled. Note that you should ensure that you’ve taken any measures with respect to such third parties as required to meet your CCPA compliance needs. Additionally, conversion tracking will continue to operate when restricted data processing is enabled.
See the Google Ads help center for more information, including with respect to conversion tracking, and information on how to enable restricted data processing.

the California Consumer Privacy Act

About the California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) is a new data privacy law that establishes various rights for California state residents. The law applies to companies that do business in California and meet one of several criteria related to revenue, data processing, and other factors. CCPA requires giving residents the right to opt out of the “sale” of their “personal information” (as the law defines those terms), with the opt-out offered via a prominent “Do Not Sell My Personal Information” link on the “selling” party’s homepage. CCPA does recognize certain exceptions to the definition of “sale,” such that not all transfers of personal information are “sales.” For example, transferring personal information to a “service provider” under the law is not a sale.

Helping advertisers, publishers, and partners (CCPA)

Helping advertisers, publishers, and partners comply with the California Consumer Privacy Act (CCPA)

Google has a long history of taking a user-first approach in everything we do. As a part of our commitment to users, we never sell personal information and we give users transparency and control over their ad experiences via My Account and several other features to help you manage your account. Per our Personalized advertising policy, we never use sensitive information to personalize ads. We also invest in initiatives such as the Coalition for Better Ads, the Google News Initiative and ads.txt in order to support a healthy, sustainable ads ecosystem.
In May 2018, we launched several updates to help advertisers and publishers comply with the General Data Protection Regulation (GDPR) in the EEA.
Today, we’re building on that feature set by offering restricted data processing, which will operate as set forth below, to help advertisers, publishers, and partners manage