Helping advertisers, publishers, and partners comply with the California Consumer Privacy Act (CCPA)
Google has a long history of taking a user-first approach in everything we do. As a part of our commitment to users, we never sell personal information and we give users transparency and control over their ad experiences via My Account and several other features to help you manage your account. Per our Personalized advertising policy, we never use sensitive information to personalize ads. We also invest in initiatives such as the Coalition for Better Ads, the Google News Initiative and ads.txt in order to support a healthy, sustainable ads ecosystem.
In May 2018, we launched several updates to help advertisers and publishers comply with the General Data Protection Regulation (GDPR) in the EEA.
Today, we’re building on that feature set by offering restricted data processing, which will operate as set forth below, to help advertisers, publishers, and partners manage
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